Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. When you do omnichannel marketing with BizTec, you can offer an enhanced user experience and cohesive brand message that drives people to action.
Using three or more channels in an automation workflow which can generate great results:
- Engagement rate: 18.96% on omnichannel vs. 5.4% on single-channel
- Purchase frequency: 25% higher on omnichannel vs. 6.2% single-channel
- Average order value: 13% more per order on omnichannel vs. single-channel
- Customer retention rates: 90% higher for omnichannel vs. single-channel