Among all the digital marketing trends you'll hear about soon (if not already), there will no doubt be the now obligatory annual claims that “SEO is dead.”
Structured data is any data that is organized in such a way that makes it easier for search engines to crawl and categorize. Content creators can do this in their back-end code or by neatly organizing information in tables with labeled columns and rows.
When it’s done right, structured data delivers a big SEO boost, as you may rank in that coveted Position Zero in one form or another, such as a Knowledge Graph Box, which displays important information about your business.