Banging out a 5,000-word post every other day is great, but you won’t see the results you’re hoping for if you don’t keep user intent in mind. Also known as search intent or keyword intent, this is the main goal that a person has when they type a search query. It could be to find a product, information or a store location.
This analysis is called semantic search, and with AI and voice search on a meteoric rise, it’s becoming a more central aspect of how search works.
BizTec leverages this to its customers benefit by going beyond their primary keyword to include related terms, questions and phrases in their content. Together, these latent semantic keywords will give Google a much better understanding of the nature of your content, as well as the solutions and benefits it offers to users.