In 2022, we’re destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience. For example, think about:
- Quizzes and polls
- Embedded calculators
- Augmented reality ads
- 360-degree videos
People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.
Interactive content is more engaging, more memorable and more likely to generate the results your business needs.