Research from StatCounter shows that over 92% of all traffic on search engines is through Google, dwarfing its “closest” rivals, Yahoo and Bing.
The world’s most dominant search engine is a sophisticated juggernaut of innovation, finely-tuned to deliver the most relevant, recent and comprehensive results for any user search query. It’s hard to fathom a catastrophic collapse happening any time soon, making it seemingly impossible for any other search engine to give Google a run for its money.
Ultimately, BizTec considers their audience and think about where their brand’s content is likely to be viewed. With that in mind, optimize your content for more than just one search engine.