Long-Form Content

In 2022, shorter posts won’t get you anywhere – with Google or your audience. Typically, posts that are at least 3,000 words long attract the most traffic, as they offer readers an in-depth exploration of topics. Long-form content allows content creators to establish themselves as an expert on a subject and gives them more scope for targeting keywords.
These epic posts are sometimes called 10X content or pillar content, which is basically content that provides a complete answer to any question a user may be searching for on a given topic. It’s specifically designed to provide value for the reader, and also to rank highly in the search engines.

With BizTec content

• Longer time spent on your site’s pages. The more content available for users to consume, the more time they’ll spend doing so.
• A decrease in bounce rate. If users find what they’re looking for on your page, they won’t go back to Google to find another source.
• Backlinks and a ton of social media shares. Pillar pages get shared widely and often, especially among influencers in a given space.
• A high Google ranking. The high word count, shares and backlinks will all contribute to improved visibility on SERPs.