Google Ads Smart Bidding

Smart Bidding through Biztec Ventures can assist you so that you can hand the reins of your potential customers pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including:

Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.
Target ROAS – Set your sights on getting the best return on your advertising spend.
Maximize Conversions – Rack up your advertising conversion rates, whether your aim is to get more email subscribers, downloads, or product sales.

Smart bidding allows you to use many different signals for your bid optimization, including:

Device
Physical location
Location intent
Weekday and time of day
Remarketing list
Ad characteristics
Interface language
Browser
Operating system

Some of these signals are available as manual bid adjustments, but other signals (and combinations of signals) are only available via Smart Bidding.