Digital Branding

We live in a time when consumers are spoiled for choice. It doesn’t matter what niche you’re in – it’s unlikely that you operate in a vacuum. 66% of consumers say that they feel connected to a brand whenever they trust it, and to earn their trust, you have to establish a solid brand.
The reason Digital branding is so important now is because of Google’s E.A.T. ranking factor, which stands for:

• Expertise: the page needs to have quality content written by an expert writer
• Authority: the site itself needs to have some authority on the subject
• Trustworthiness: the site needs to have other authoritative links pointing to it from trusted sites

In essence, BizTec wants to do more than rank good content; they are catering to the user experience by demanding the most accurate, up-to-date, well-researched (i.e. authoritative) content on any given topic, created by true experts in the field.